In November 2019, Li Cha Tea opened its first US store in Walnut Creek. Shortly after, the global COVID-19 pandemic hit, creating unprecedented challenges nationwide. With the support of the local community, the store weathered the storm and gave the team invaluable, hands-on insight into the market. The team later concluded its retail operations to undergo a strategic transformation—shifting its focus to B2B exporting of Taiwanese boba ingredients and Formosa-selected teas, as well as consulting services to help partners succeed.